Creative Strategist / Gui Pasculli
BEN SHAW
CSO at BBH LA
SIMON GREGORY
Joint CSO
at BBH London
DOM BOYD
Managing Director at KANTAR
RODRIGO MARONI
Global Group Strategy Director at Wieden+Kennedy
CARMEN RODRIGUES
CCO/ PARTNER at GUT
DIEGO COLICCHIO
Head of Latin America & Caribbean at Red Bull Off Premise
Gui was one of my favourite hires during my time running the department in London. He's exceptionally creative, perpetually positive, experienced and inspiring as a team leader, a brilliant thinker and he even grew up being a client so knows all the troubles they go through. Everything you want in a senior strategic leader and more.
Gui is one of those planners that never makes it about himself. He’s generous in time, thinking and support, and driven by a desire to make the work better and the team stronger. He’s a true creative planner and brings an unusual mix of media nous, ethnography, client experience and channel thinking to push work in new and wonderful directions. Capable and comfortable across all media he’ll bring a fresh approach to any team. And, to make it even worse, he looks much younger than he actually is.
I had the pleasure of managing & working with Gui as part of the the Publicis.Poke strategy team. A more positive can-do person you will not find. Plus, he’s highly creative, hugely collaborative and has a knack for intuitively getting to smart solutions
There are very, very few strategists who really walk the talk. Gui is not only among those few ones, he is one of the best. He doesn't go out to observe culture - he goes out to live it. And that makes a world of difference in his work. He brings legitimate points of view that speak from the heart. He reports experiences that are his own - not mere observations. He inspires creative work that in turn will make himself feel inspired. It was a privilege to have Gui on my team - every day, he made everyone else become a better version of themselves.
I have worked for 3 years with Guilherme for the biggest beer brand in Brazil - Skol. Guilherme has such a passion and a commitment to creativity and to the work that I think is an incredible qualification. He is a team player, and it is a pleasure to work with him.
Guilherme and I worked quite a bit in the past and I strongly recommend him as a thoughtful brand strategist and passionate marketeer - with a clear inclination for long term sustainable brand development and meaningful/holistic campaign development.
