GUI PASCULLI

GLOBAL HEAD OF CULTURE AND PARTNERSHIPS |MALIBU |

THE ABSOLUT GROUP(Present) 

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AGENCY EXPERIENCE:

72andSunny Amsterdam - Senior Strategy Director (Freelance 1.2 Months) 
BBH London - Senior Strategy Director (1.4 Years)

Publicis•Poke - Strategy Director (1.2 Years)

Wieden + Kennedy - Group Strategy Director (2.8 Years)

F/Nazca Saatchi&Saatchi - Group Planning Director (8.5 years)
 

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COMPANY EXPERIENCE:

Unilever LATAM - Brand Development DOVE hair care (3.9 Years)

Unilever Brasil - Brand Activation CLOSE UP oral care (1 Year)

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BIO

Bachelor in Business Administration with honour and an MBA in Marketing & Consumer Goods, I started my career in Brazil 15+ years ago within Unilever, being one of the responsible for relaunching all Dove Hair products in Latin America with the Real Beauty Campaign.

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In 2007 I joined Saatchi & Saatchi SP and after 8 years rising through the ranks at Saatchi across offices in Rio and São Paulo, came a creative & career highlight of running the RIO 2016 Olympic Games work for Nike at Wieden & Kennedy. 

 

Within my time in Brazil, I worked on award-winning, high profile work across clients such as Old Spice, Honda Autos, Google, Leica, Skol (AbInbev), P&G, Subway, and of course Nike. I was jointly responsible for the planning department at W+K SP until I moved to London for starting my international career at Publicis UK.

 

In 2019 I moved to BBH as Sr. Strategy Director leading the Tesco Strategy 'pod' of 7 strategists across some of the biggest commercial challenges in the UK, achieving at the end of 2020 the highest recorded customer NPS scores as service, value and quality perceptions all stepped forward.

 

I also had the chance to lead the strategy for Coral (Coral & Ladbrokes pitch) repositioning the brand in the UK and Ireland resulting in winning for the agency.

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In my last months at BBH, I was in charge of the flagship Burger King account and Martell Cognac Global as well.

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Now, I’m currently focused on expanding my career internationally as part of THE ABSOLUT COMPANY, utilising my Italian / Brazilian Citizenship and putting my Spanish, English and know-how to the test. Obrigado!